We're excited to welcome the Aloha Collection to our assortment of functional lifestyle accessories. Aloha Collection clutches, totes, dopp kits and duffels are great for stowing just about anything including damp suits, post workout active wear, and accident-prone toiletries when traveling.
Aloha Collection bags are made from 100% coated Tyvek® a functional lightweight and waterproof fabric.
Shop the collection in store and online here.
The long awaited update to the Bludger is here. A quality basic tee that's not so basic. Slightly longer than your average tee the unisex Bludger wears well tucked and untucked. The Bludger features side-seams, an elongated body, rounded bottom hem and drop tail. Made in the USA from 100% combed ring spun cotton.
Shop the Bludger 2.0 here.
Cliff Kapono (better known as Bruddah Cliff to the @alohabeachclub community) is a PhD student at UCSD in his last year of studying chemistry. He also studies at the Scripps Institute of Oceanography. And when he's not analyzing molecules in the lab you might catch him doing these types of things in the water.Surfing Magazine took the time to sit down Cliff to talk about how modern science is showing us just how surfing might be making surfers healthier on a molecular level. If you have some time, head over to the Surfing Magazine site to learn about his scientific endeavors and future plans to travel the globe studying the impact that ocean health has on the chemical makeup of surfers. Read the complete...
Shoots partnered up with Sagebrush Board Bags to create the second collaborative collection of unique board bags. Each board bag is hand sewn in Southern California using a Shoots Casa rug and recycled coffee bean sacks. The new collection features five bags ranging from 5'6" to 9'6" (two 5'6" bags, one 6' bag, one 7'6" bag, and one 9'6" bag). Sagebrush Board Bags is an environmentally responsible brand that prides itself on the repurposing of all the materials used to construct each bag, this means that each bag has a distinct look and no two are alike. Each bag is lined with durable, recycled fabric that protects the surfboard from high heat delamination, Chinese wax-jobs, and transit-provoked dings. The Shoots Casa Board bag...
