Aloha Beach Club Blog RSS



Banks Pop Up at the North Park Flagship

Through the Holiday season we'll be hosting a Banks Pop Up at the North Park Flagship and to celebrate we're throwing a Holiday Hoopla Extravaganza.  Join us this Saturday (11/17/16) from 6:30pm - 9:00pm for the Banks x Aloha Beach Club Pop Up Launch Party.  Enjoy cocktails mixed by our friends at Field Guide Co., Tequila provided by Libre, and a vinyl set from DJ Mark Garcia.

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Made in Hawaii: Aloha Beach Club Lanikai Aloha Shirt

The Made in Hawaii Lanikai Aloha shirt is inspired by our love for the east side of Oahu... specifically the special stretch of coastline between Moku Manu and the Mokuluas.  Shop the Lanikai Aloha Shirt complete Made in Hawaii Collection online here. (Vintage Photography via the Hawaii State Archive).

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Field Trip: Big Sur 2016

Earlier this Fall some 50 + of our closest friends convened in the Central Coast for the Second Annual Aloha Beach Club Big Sur Field Trip. We spent the weekend surfing, hiking and hanging under a canopy of redwoods along the Big Sur River. A huge thanks goes out to everyone who made the trek, to Fernwood Resort for the hospitality and the musical wizards of Half Stack, and The Lulls for bringing the good vibrations... View the complete Field Trip Photo Set Here. Digital Photos by Brennen Cunningham Film and Video by Evan Schell     

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Reindeer Club Live with Alyasha Owerka-Moore Recap

Late last month the North Park Flagship hosted The Reindeer Club's third live episode. The shop was packed with familiar and fresh faces all gathered to listen to designer and creative director, Alyasha Owerka-Moore, discuss his upbringing in New York City, the beginning of his illustrious career working for brands like Phat Pharm, Supreme, and DC Shoes, while also delving into the trials and tribulations associated with living in the digital age.  Listen to the live discussion with Alyasha in it's entirety here:  Photos by Sergey Kolivayko

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In Stock: The Pākī Overshirt

With the majority of our time spent in either Southern California or Hawaii we’re fortunate to enjoy relatively mild weather year round. However, even with a moderate seasonal change it’s easy to find oneself playing a game of getup guesswork… stuck with the uncertainty of knowing one layer won’t cut it but a proper jacket will leave you overheating when the sun breaks through the clouds. Our intent in designing the Paki was to create a functional second layer that can dress up any look. Taking style cues from work wear worn on the Hawaiian sugar plantations of the 1800’s we added one chest pocket and two lower-front pockets to provide storage and easy access to one’s daily essentials.  As...

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