Aloha Beach Club Blog RSS




In Stock: The Reed Long Sleeve Woven

The weather is finally cooling down in Southern California and it’s time to start thinking about ditching the short sleeves. When you’re looking for that new edition to your fall closet we’d like to recommend our Reed Long Sleeve Woven. Inspired by Hawaiian Palaka (a fabric that rose in popularity in the sugar cane plantations of Hawaii from 1885 – 1941), the Reed was sewn from soft yarn dye plaid Japanese cotton shirting.   Made in the USA Available in red and green. Available in store and Online – Here       Lifestyle photos via Gregory Woodman Studio shots courtesy of Suzi Jacobs

Continue reading



The Truth about GMO's | Island Earth

  What are genetically modified organisms? How do they effect us? Do they harm us? Does their production harm us? What is harming us? So many questions and so little answers. Conscientious film maker and good friend Cyrus Sutton breaks free from any previous misconceptions of GMO production to bring the people an unbiased and comprehensive analysis of the Hawaiian GMO controversy. Head on over to his Kickstarter page to support the project. Link Here: https://www.kickstarter.com/projects/cyrussutton/island-earth-documentary

Continue reading




Field Trip: Baja Beach Club

With fall officially here we took it upon ourselves to celebrate our proximity to the border and spend a little time in Baja.  Billy had been tracking a tropical storm off of Mexico for the past couple of weeks and he was predicting that the swell would be landing on the Californias on our favorite day of the week… Monday.  We loaded up the crew and spent the day the best way we know how… sharing waves, fish tacos and beers with friends. Philip Harder was on hand to document the day and capture some imagery of the tribe in the new Aloha Sunday AW14 collection. www.phillipharder.com

Continue reading