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Join us this Friday at the North Park Flagship for our first ever Talking Story a bimonthly event where we showcase the work and ethos of the creatives that inspire us. For our first event we’ll be sitting down with Director Russell Brownley as well as premiering the second installment of his short film series “The Craftsman Project.” Check out a few behind the scenes photos from the making of this film here. As always tasty beverages and good vibes will be in abundance. The doors open at 7:00pm with the event starting at 7:30pm. The North Park Flagship is located at: 3039 University Ave. San Diego, CA 92104 If you have any questions feel free to send us an email...

Our creative process has always been geared around creating products that empower people to lead a life they love. It's this train of thought that led us to the creation of the boulder rip stop cargo pant.   The Aloha Sunday community consists of a wide network of unique individuals passionately engaged in a number of occupations.  From LA filmmakers to Human Rights Activists in central Africa, many of our friends have expressed the desire for a slim fitting pair of pants with multiple pockets for storage and easy access to gear.  We used this creative call as an excuse to update the often written off cargo pant.   We studied the intricacies of a 1960’s Military issue cargo pant...

The weather is finally cooling down in Southern California and it’s time to start thinking about ditching the short sleeves. When you’re looking for that new edition to your fall closet we’d like to recommend our Reed Long Sleeve Woven. Inspired by Hawaiian Palaka (a fabric that rose in popularity in the sugar cane plantations of Hawaii from 1885 – 1941), the Reed was sewn from soft yarn dye plaid Japanese cotton shirting.   Made in the USA Available in red and green. Available in store and Online – Here       Lifestyle photos via Gregory Woodman Studio shots courtesy of Suzi Jacobs