One of the benefits of embarking on the Aloha Sunday journey is having the ability to align our personal and professional aspirations into one synonymous and passionate approach to living. Having the freedom to do whatever it is we want prior to opening the shop at 11am has given us the option of spending more time with others and usually results in more time in the water. Last spring, without any real end goal, we began compiling footage from our morning surf routine. Rather than forcing a series of same day surf edits, we decided to channel our efforts towards the creation of a slightly longer piece that depicts the overall mood of a typical morning session. We are happy...
Logged and assembled in the prowess of Hawaiiana meets La Nouvelle Vague, Trading Windward is a film trailer gracing the in-between moments of life as a Holiday, featuring complete looks from the Aloha Sunday SS13 Collection.
Shot in 16mm Film. Directed and edited by Russell Brownley
The Aloha Sunday SS13 will be available later this year in select stores throughout the world as well as our own brick and mortar and online store. Feel free to email info@alohasunday.com for wholesale inquiries.
Earlier this year we met our friends from Shwood up along the Oregon Coast. Shwood founder Eric Singer teamed up with Joe Blecha to create a one-of-a-kind board using reclaimed wood they found on a recent trip to the coast. They invited us to take the board on its maiden voyage in really fun Pacific Northwest surf. The above edit documents this process.
View our Journals from the trip here:
+ Coastal Camping in the Pacific Northwest
+ Inside Shwood Shop
+ Under the Hood of the Oregonian Flatback
Destin Cretton is a film maker from Haiku, Maui and a long time friend of ours. We were more than enthused when he asked us to help style what would be his first featured film entitled: I Am Not a Hipster. As the winner of the Jury Prize at Sundance in 2009, for his film Short Term 12 we knew Destin's next project was going to be anything but typical. With our hometown San Diego as the backdrop, the film revolves around the life of a talented singer-songwriter named Brook (played by Dominic Bogart), and is a fairly accurate representation of the San Diego music scene and the neighborhood in which Aloha Sunday operates. The film premiered at the Sundance...
