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All Photos shot by Sergey Kolivayko

The 5th Annual Josh Oldenburg used surfboard sale will be taking place this Friday 11/24/17 at the North Park Flagship. Cruise through for boards on the cheap. Doors open at 9am and we'll also be having a store wide sale of 20% off through the weekend.  Online shoppers use checkout code "givethanks" to receive discount.

Chart out the ECONYL® journey with Kelly Slater. Recycled fishing nets and nylon surplus transformed into premium nylon jackets and board shorts. Shop the complete Outerknown Collection at Aloha Beach Club

The Stay Wild Magazine + Aloha Beach Club collaboration shirt pays respect to the native Hala tree. Ecologically, this tree supports the native bugs, birds, and the fragile natural web of life on an island struggling to survive battles with invasive species. Culturally, the Hala tree has provided native people with leaves that can be woven into shelter, sea-worthy sails, baskets, mats, jewelry, hats, clothing, caskets, and countless other crafts. The seed of the Hala can even be used as a paint brush. The Hala tree has been cultivating the local creative scene for thousands of years. Hala is growing all over Hawai’i in jungles and in front of Waikiki hotels. This amazing tree reminds us that we naturally have what we need...

We're partnering up with our friends Norden and Banks for a fall sample sale of sorts.  Cruise down to the Norden HQ for some deals on Aloha Beach Club samples and factory seconds.  Plus there's gonna be free beer from Saint Archer, Wine from J. Brix Wines and Stumptown Coffee. Address: 5245 Avenida Encinas, Suite C - Carlsbad, CA