Up the PCH with the all-new Subaru Ascent


One of our favorite things to do each fall is to trek north on the Pacific Coast Highway for a week of hanging, surfing, and hiking through the Golden State. We’ve done it every year since we opened our first store in 2011, and every field trip only gets better. This year was especially rad because we had the opportunity to partner with Subaru.

Aloha Beach Club x Subaru - Kalama Family Roadtrip

Aloha Beach Club has endured a lot of change over the past few years. We’ve matured as business owners and both Billy and I have been challenged by the responsibilities of fatherhood. Rather than slowing down, we choose to adapt our adventures to involve the little ones in the fun.

Aloha Beach Club x Subaru - Kalama Family Roadtrip

We loaded our boards, supplies, and families into a fleet of Subaru vehicles and hit the road. Billy commandeered a Subaru Outback, while I drove the all-new Subaru Ascent. With three rows of seating, this rig proved to be the perfect road trip machine for my family of five.

Aloha Beach Club x Subaru - Kalama Family Roadtrip

In all, the trip was a huge success. It was an amazing experience to enjoy the beauty of California with our families. A huge thanks goes out to Subaru for making the trip happen and to all the hospitality we experienced along the way.

Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip Aloha Beach Club x Subaru - Kalama Family Roadtrip