Aloha Beach Club Blog — Surf RSS



In Stock: The Coastal Collection

The Coastal Collection is a collaborative effort between ourselves and three like minded boutiques (Iron & Resin, Oakland Surf Club and Port) that share a few common interests. The collection was forged from our similar passions in clothing and culture along with our combined affinity and appreciation for the California Coastline. The capsule consists of a traditional Hawaiian style button up with combined print graphic, 18” matching boardshort, 4 singular printed graphic tees, a custom knit 100% wool blanket and a bucket hat. We spent a Monday surfing up the coast to document the way we feel this collection was designed to be lived in. Stop through the stores to see the collection first hand. Shop the collection - Here.

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Film: Bella Vita

Bella Vita follows Chris Del Moro as he surfs and explores the rich history and coastlines of Italy. Not only is the film gorgeous to look at it(shot on 35mm), it offers an unique geographical perspective on how surfing is a reflection of its local culture and vice versa. We're always enamored by the role surfing has on a culture and people. What's striking is not the differences in language or customs but the similarity of values: friends, family, and passionate living. Bella Vita recently premiered at the San Sebastián Film Festival. More information here.

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